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Ken Block thrills Gymkhana fans in Austria
Tue, 19 Jul 2011Ford action-motorsports star Ken Block says he was thrilled after more than 25,000 fans attended the first stop of his Gymkhana World Tour in Vienna, Austria, on July 17. The American Internet sensation--his Gymkhana series represents some of the most-viewed videos on YouTube--is combining his World Rally Championship campaign with his three-event tour, which will also make stops in Los Angeles and in Melbourne, Australia. "Ever since we filmed the first Gymkhana video, I have wanted to be able to bring this type of action to a place where people can watch it live, and Gymkhana World Tour does exactly that," Block said.
First Sight: Volkswagen Iroc concept
Mon, 28 Aug 2006The Iroc is a show car preview of a production coupe to be launched next year that will fill a gap in the Volkswagen model line up left by the demise of the Corrado 11 years ago. Volkswagen describe the Iroc as "transferring the globally successful Scirocco idea into the future" - the Scirocco Mk1 by Giugiaro being produced from 1974-1982, the Mk2 from 1982-1992. Like the Scirocco, the Iroc is a front wheel drive coupe with four seats - as opposed to the 2+2 seating arrangement of the only other sports coupe from Volkswagen Group: the Audi TT.
New Hyundai Sant Fe Super Bowl adverts the most effective
Mon, 04 Feb 2013It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.