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Survey highlights increased consumer appetite for in-car technology

Spanish telecommunications firm Telefonica has issued its second annual report on connected car technologies. Its study looked at public expectations of in-car tech in the cars of today and tomorrow. Participants were queried about such technologies as social media, telematics, on-board diagnostics and early warning systems, revealing that connected car tech was already influencing purchasing decisions.

New car sales see record growth period

ANOTHER rise last month has taken UK car sales to their longest-ever period of growth. A total of 194,032 new cars were registered in May – a 7.7% rise on the May 2013 figure, the Society of Motor Manufacturers and Traders (SMMT) said. The increase last month was the 27th consecutive monthly rise – beating the previous record of 26 months of growth between May 1987 and June 1989.

Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.