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Alfa Romeo 4C Concept video – lest we forget

Alfa Romeo release an Alfa 4C Video One of the most appealing cars at this year’s Geneva Motor Show was the Alfa Romeo 4C, a good-looking, mid-engined, 2-seater coupe. Better still, Alfa let it be known that this 4C Concept wasn’t just for fun, it was on the way to a showroom near you. In fact we believed the Alfa 4C was the car that would be the halo model for Alfa Romeo’s return to the American market, at that time expected to be in 2012 but, as we reported recently, that plan is going a bit awry.

VW Tiguan Reviewer- Final Lineup

The finals have now been filmed for VW's People's Review of the Tiguan And it has been interesting. Even VW seem pretty chuffed with the coverage they’ve had. They got 1,000 video applications to enter the People’s Reviewer competition; the reviews the competitors did have had 165k views and 12,500 people have actually voted (that’s 12,400 family and friends of the competitors plus the 100 or so of you who jumped over to have a say!).

BMW are rolling out their ‘BMW Genius’ programme across UK dealers

Even when you’re immersed in the latest car news day in and day out, it’s often quite tough to keep up with the new technologies car makers are offering, so many buyers must struggle to know exactly what their options are. That should be a job for the car salesman, but most car salesmen only worry about explaining how good the deal is and how it’s better than any other deal, so buyers often come away with a car that doesn’t fit their needs as well as it could. But with fewer new car buyers really wrapped up in performance and dynamics and more interested in the tech behind the wheels, BMW has been trying out an idea borrowed from Apple Stores by employing ’BMW Geniuses’ at 10 of their UK dealerships to explain the advantages of much of their technology to customers.