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Official: Aston Martin Cygnet axed – fewer than 150 sold
Tue, 08 Oct 2013Sir Stirling Moss was one of fewer than 150 Aston Martin Cygnet buyers Last month we reported that Aston Martin appeared to have axed their take on a supermini – the Aston Martin Cygnet – after just a couple of years. Now that news seems to be official after Reuters spoke to an Aston Martin source who also said the Cygnet sold so poorly that fewer than 150 were sold. That must make the Cygnet one of the poorest performing cars in any company’s sales history, especially as that fewer than 150 total was supposed to be 4,000 a year.
Fiesta grabs Women's World Car of the Year prize
Mon, 09 Dec 2013THE FORD FIESTA 1.0 Ecoboost has been crowned the Women’s World Car of the Year 2013. A panel of 18 women judged the car on factors such as colour, sex appeal and ease of driving. Beating off competition from Audi and Range Rover, the Fiesta was praised by the all-women panel and the awards chairman Sandy Myhre said: ‘It was clear from the outset the Fiesta struck a chord with our panel of women as it has features which clearly chime with the needs of female drivers.’ Barb Samardzich, chief operating officer, Ford of Europe, said: ‘The success of the new Fiesta, both in terms of this award and impressive sales, has been achieved with a car which is sharp looking, better connected and even more fuel efficient and fun-to-drive.’
BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai
Mon, 30 Apr 2012BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.