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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Sergio Marchionne’s Dodge Challenger to be auctioned for charity

Chrysler CEO Sergio Marchionne will auction his personal 2011 Dodge Challenger SRT8 392 at the Barrett-Jackson auction in Palm Beach, Fla. in April. The Challenger is painted in Pitch black accented with charcoal racing stripes hand-laid by SRT designers, and all proceeds from the sale will benefit the United Way for Southeastern Michigan charity.

BMW boss tells the truth about electric cars. And then has to apologise for doing so.

BMW US CEO Jim O'Donnell - "EVs won't work for more than 90% of drivers" Really, you do have to ask what kind of barking mad world we live in when the boss of a car company is forced to apologise for telling the truth, simply because it upsets a vocal minority (and his bosses, no doubt) We’ve been banging on for years about how useless electric cars are as a replacement for the internal combustion engine, and how they are really only viable as inner-city runarounds and as toys for the better-off. Even then, electric cars have their problems. As inner-city cars EVs certainly do the local environment a favour by transferring emissions to the point of electricity generation instead of the point of use.