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Wet T-Shirt Video – but not quite what you’d expect
Tue, 26 Jun 2012On the face of it this wet T-Shirt video from a paint sealant company is a blunt way of getting a sales message across. But it has a twist. We get sent lots of videos from companies with car-related products to flog who hope we’ll run their masterpiece and get a bit of a buzz going to boost sales.
Spring 2014 issue of Interior Motives magazine out now
Mon, 14 Apr 2014The spring edition of Car Design News’ quarterly interior design publication, Interior Motives magazine, is out now. This issue features in-depth design development articles on the most interesting and important concept and production vehicles from the recent Tokyo, Detroit and Geneva auto shows. The cover star is Nissan’s IDx concept. Displayed in two different forms – sporty Nismo and laid-back Freeflow – the project was carried out with input from 30 young, fashion-conscious members of ‘Generation Z’ (born post-1990).
BMW US revives ‘The Ultimate Driving Machine’ +video
Sat, 30 Apr 2011BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.