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Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.

Land Rover Discovery range to grow with new models

The Land Rover Discovery name is to be used on a new family of vehicles in a similar way to the Range Rover model range, the firm revealed at the Geneva Motor Show 2014. Currently used on the recently updated 2014 Discovery, the name will become a brand in 2015 as Land Rover broadens the range by introducing all-new model lines. GENEVA MOTOR SHOW 2014 LIVE BLOG Group marketing director Phil Popham revealed to MSN that these cars will be focused on versatility and practicality.

Top 5 most important cars at the 2013 Frankfurt motor show

The five most important memorable cars in attendance at the world’s biggest motor show Nothing is as controversial as irritating your core enthusiasts, and the Audi Sport Quattro concept risks doing just that. Its name and styling riff off one of the most iconic cars in Audi’s back catalogue – and in WRC history – yet the new yellow version unveiled at the 2013 Frankfurt motor show has abandoned the five-cylinder engine, manual gearbox, and respectable kerbweight of the 2010 Quattro concept. In its place, we’ve an RS7-based coupe with the power of a Lamborghini Aventador (691bhp), twice the claimed economy of a Golf GTD (113mpg), but only because of a twin-turbo V8 mated to a hefty hybrid powertrain, and that means this new Sport Quattro weighs as much as a Bugatti Veyron Super Sport (1845kg).