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Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

CDN–GM Interactive Design Competition winners announced at NAIAS

The winners of the CDN–GM Interactive Design Competition have been announced at the North American International Auto Show (NAIAS) in Detroit. Following a guided tour of the auto show with the GM design team, the finalists gathered on the GMC stand in Cobo Hall where Mark Adams and Ken Parkinson – heads of design for Cadillac & Buick, and Chevrolet & GMC respectively – were joined by Car Design News' Editor Owen Ready to present the winners of each brand's competition brief. Joining them on stage were the mentors from GM's design teams who interacted with the entrants throughout the competition to critique and help develop their work, making this a truly unique contest.

Volvo picks up Red Dot Design Award for new connectivity system

Volvo's Sensus Connected Touch connectivity system with the world's first voice-activated integrated Spotify connection has been awarded a 2013 Red Dot Design Award. The Sensus Connected Touch accessory turns the integrated 7-inch display into an infrared, beam-scanned touch screen that can be used even when wearing gloves. The system can be controlled using the touchscreen, the steering wheel or the center stack, while you can also voice-activate all music sources. Alain Visser, senior vice president of marketing, sales and customer service at Volvo, says, "The Red Dot Design Award confirms that this approach to an intuitive, human-centric user experience fulfils modern car owners' desire to remain constantly connected also when driving." The WiFi connection can be made using either a car-mounted 3G/4G-dongle or the driver's mobile phone, and the data is transferred by the WiFi between the phone and the Sensus Connected Touch.