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Jaguar F-Type: Fearless

Jaguar is continuing its PR assault for the new F-Type with a video setting out just how special the new Jaguar F-Type will be. If there’s one thing that separates ’New Jaguar’ from ‘Old Jaguar’ it’s their willingness to embrace every opportunity to positively promote their cars at every possible turn and in every possible way. The launch of the new XJ properly started the new style of PR offensives when Jaguar managed to release what seemed like a thousand teasers for their new big Cat before we’d even seen it in the flesh, and that was a full year before the first new XJs even hit Jaguar showrooms.

BMW X6 ActiveHybrid & BMW 7 Series ActiveHybrid at Frankfurt

Production versions of the BMW 7 Series & X6 ActiveHybrid will show at Frankfurt The Concepts for the ActiveHybrids were originally shown in 2008, and the production models are expected to be pretty much the same. They are in effect ‘Mild’ Hybrids, using a 20hp electric motor – with an additional 155lb/ft of torque – to add efficiency to the 4.4 litre twin-turbo V8. The electric motor will be fitted in the transmission housing and replaces stuff like the alternator and starter.

Citroen To Celebrate Old And New At Festival Of Speed

CITROEN is to make a big splash at the Goodwood Festival of Speed later this month. The French firm has announced plans to premier its radical new C4 Cactus and the latest version of its C1 city car. On sale in the UK from October, the C4 Cactus signals the brand’s bold response to the changing needs of today’s car owners.