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Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

College Exhibition: Umea Institute of Design Degree Show 2004

Students at Sweden's Ume? University Institute of Design presented their work in the annual Degree Show in June, which included work from the Masters programmes in Transportation Design, Advanced Product Design, and Interaction Design along with the final thesis projects from the Bachelor level graduates. Go to Photo Gallery250 photos The degree students from the three year bachelor programme showed their 10 week final degree projects in Industrial Design, and the two year Masters Programmes presented their 20 week final degree works.

Nissan ZEOD RC electric Le Mans racer (2013) first pictures

This amazing-looking creation is the Nissan ZEOD RC, and its Nissan's latest, bravest attamept to make the electric car cool. Combining Nissan DeltaWing looks with powertrain know-how from the Nismo Leaf RC electric racer, the ZEOD RC will compete in the 2014 24 Hours of Le Mans endurance race. Let me guess: 'ZEOD RC' is an acronym for something techy...