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Jaguar F-Type: Fearless

Jaguar is continuing its PR assault for the new F-Type with a video setting out just how special the new Jaguar F-Type will be. If there’s one thing that separates ’New Jaguar’ from ‘Old Jaguar’ it’s their willingness to embrace every opportunity to positively promote their cars at every possible turn and in every possible way. The launch of the new XJ properly started the new style of PR offensives when Jaguar managed to release what seemed like a thousand teasers for their new big Cat before we’d even seen it in the flesh, and that was a full year before the first new XJs even hit Jaguar showrooms.

Wet n' Wild Woodward

Rain-soaked Woodward Avenue welcomed thousands of cruisers and car enthusiasts for the 16th annual Dream Cruise on a wet Saturday just north of Detroit. Though the weather didn't cooperate for much of the day with rain ranging from a mist to steady showers, it failed to dampen the spirits of car fans for all over. As usual, Mustangs, Corvettes and Challengers took center stage on the iconic strip, which plays host to the yearly summer celebration of chrome and fins.

The Detroit motor show 2010 review, by Gavin Green

Motown may not have rediscovered its mojo but at least the car makers formerly known as the Big Three have regained a little bit of their old swagger since the misery of last year’s Detroit show. After all, it’s not every year that two out of three national car makers go bankrupt. The survivor, Ford, unsurprisingly looked the most confident at this year’s show, never mind that its star car was about as hometown as Bauhaus and bratwurst.