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AutoStyle 2010

Earlier this year, we had the pleasure to attend AutoStyle 2010's design competition; a wonderfully familial, small-scale event that takes place in the picturesque village of San Benedetto Po, in northern Italy. Hosted by Berman, an aftermarket supplier of bespoke components to many OEMs, the event is a two-day gathering where many of the industry's designers, buyers and suppliers attend a conference to hear about the trends as perceived by automakers and to see the newest ‘special versions' created by budding designers. The 7th edition of the AutoStyle design competition showcased a wide array of aftermarket designs for the Ferrari California, Nissan Micra, Ford Focus, Alfa Romeo Giulietta and the Citroen DS Highrider concept.

Lego movie needs vehicle designers

Lego is giving its fans the chance to win $1,000 and see their own custom Lego vehicle designs on the big screen in ‘Lego: The Motion Picture'. There are no limitations on what kind of vehicles you can design, but the trick is that the vehicle you design must look like it was built from something else - a castle that was made into a racecar, a hot dog stand that was made into an airplane, for example. The Warner Brothers 3D CGI film will be directed by Phil Lord and Christopher Miller – director of '21 Jump Street' and ‘Cloudy With a Chance of Meatballs' – and produced by Dan Lin (‘Sherlock Holmes') and ‘How to Train Your Dragon' producer Roy Lee.

Now it’s the turn of Hyundai to take a swipe at GM’s marketing

Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.