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Kia styling chief Schreyer is fluent in Koreapean

The way Peter Schreyer sees it, there is one key difference between European and Korean automakers: Europeans design from the heart, Koreans from the head. "In a European company, everybody is a car driver, a car enthusiast," says the Germany-born design chief of Kia Motors Corp. "Everybody from the CEO to the little designer to people on the production line, they want to build cars they want to drive themselves." Koreans can be more market-oriented: "They look at the big picture, which markets to explore or conquer.

McLaren F1 designer signs on with Florida start-up

A small Florida company with hopes of making green performance cars has landed a big name. Rivian Automotive said this week that it has signed on Peter Stevens--the designer of the McLaren F1--as its director of design. It hopes to bring its first car to market in 2013 and launch more in 2014.

Mercedes-Benz reveals SLS E-Cell performance data

Mercedes-Benz has lifted the veil of secrecy on the plug-in-electric propulsion system of its upcoming SLS E-Cell, first revealed in concept form at the 2009 Frankfurt auto show. Set to go into limited production in early 2013, the zero-emission version of the German carmaker's signature gullwing coupe is set to rival a raft of new high-priced electric or hybrid supercars due out in the not-too-distant future, including the Audi E-tron, the BMW i8, the Jaguar C-X75 and the Porsche 918. The car is undergoing development at Mercedes-Benz's performance-car AMG unit and its British-based sister company, AMG High Performance Powertrains--the company behind Mercedes' latest 2.4-liter V6 Formula One race engine.