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Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

Lotus Europa becomes Proton Lekir

The Lotus Europa-based Proton Lekir Concept Lotus tried to make the 2006 Lotus Europa fulfil the same role in its lineup the original Lotus Europa did in the sixties – a bigger version of the main range. In the ’60s it worked – to a degree – but the 21st century iteration of the Europa was not a huge success. The trouble with the Europa was that buyers seemed to perceive it as what it was – a stop-gap before the Lotus Evora arrived.

Porsche is developing a new four-cylinder engine set to power entry-level model

High-ranking officials at Porsche's Weissach research and development center in Germany have confirmed that engineering work is progressing on a four-cylinder horizontally opposed gasoline engine, details of which were first revealed by Autoweek earlier this year. The new boxer unit--which is earmarked to power a new mid-engine, entry-level model that insiders describe as a spiritual successor to the iconic 550 Spyder--looks set to become an integral part of Porsche's future model plans. Insiders suggest it will also be offered on the third-generation Boxster and the second-generation Cayman later on in their respective model cycles.