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Frank Stephenson on the importance of color in design
Wed, 01 May 2013During the announcement of the McLaren Automotive's partnership with paints and coatings company, AkzoNobel, Car Design News took the opportunity to discuss the importance of color in design with design director Frank Stephenson. According to Stephenson color's ability to invoke emotions and communicate with viewers, he described just how big a part it has to play in the design process and how it inspires designers when developing products. "The first thing color does is influence the brand – it gives the customer an identifiable element to what we're talking about.
Infiniti Emerg-e on the move at Goodwood FoS
Thu, 14 Jun 2012The Infiniti Emerg-e range-extender supercar will be at the Goodwood Festival of Speed this month and tackle the hillclimb. We’re still not sure that Infiniti really know where they’re heading in the UK and Europe, but perhaps recent changes at Infiniti PR will help make things clearer? But one thing Infiniti are doing that makes real sense is the Infiniti Emerg-e range extender supercar we saw at Geneva in the Spring as a potential range-topper for the Infiniti range.
Ford software maximizes hybrid efficiency
Fri, 09 Nov 2012Ford will use a little navigation wizardry on two of its hybrids: the C-Max Energi plug-in and Fusion. The system will use GPS data and an algorithm to predict when a driver is close frequented destinations. The car will adjust powertrain controls to maximize efficiency.Ford calls the feature EV+, which is part of SmartGauge, standard on the Fusion Energi and C-Max Energi plug-ins and on hybrid models.