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Ferrari sales drop off a cliff
Tue, 09 Dec 2008And there’s us thinking Ferrari was immune to the chaos that’s beset car makers all over the world. It’s been revealed that Ferrari’s sales in November dropped by a colossal 85% to just 92 cars, from a normal monthly production of around 600. How can this be?
Lexus Refreshes Popular CT 200h
Thu, 21 Nov 2013DEMONSTRATING the importance of China’s Guangzhou motor show, Japanese luxury car maker Lexus chose this venue and not its home market show to unveil its refreshed CT 200h. Just as the Guangzhou show is a big deal, the CT model range has become an increasingly important part of the car maker’s business. For example, in the UK it’s the dominant Lexus model.
Lexus takes Gen XY on a 'Dark Ride'
Mon, 24 May 2010Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.