New Evinrude Johnson / Omc Bearing Part #0379593 Genuine Oem on 2040-parts.com

Porsche engineer Rolf Frech named engineering chief at Bentley

The Porsche-ization of luxury-car maker Bentley moved another step forward on Wednesday as Rolf Frech was named as its engineering chief. Frech, who has been Porsche's director of the complete vehicle engineering group for the past decade, replaces Ulrich Eichhorn, who is set to become head of the VDA, the German auto-industry association. Eichhorn, 50, joined Bentley as engineering chief in 2003 from Volkswagen, where he had been in charge of research and development.

Ariel Atom 700 is a turbo-supercharged 700-hp track weapon

If you're willing to ditch sleek supercar looks and just about every automotive creature comfort in the pursuit of pure performance, you might consider the Ariel Atom 3. Powered by a 2.4-liter Honda I4 engine cradled in an exoskeletonlike frame, the Atom 3 boasts a 0-to-60-mph time of just 2.9 seconds But maybe those performance numbers just aren't enough for you. If so, Piedmont, S.C.-based DDMWorks might have a solution.

Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.