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2012 Zafira Tourer revealed

2012 Vauxhall Zafira Tourer - pretty much the same as the concept GM’s European arms of Vauxhall and Opel managed to tease us with the Zafira Tourer Concept back in February with a hologram of the new 7-seat Zafira hovering over the iPad of designer Mark Adams. Which if we have to have new cars teased this was at least a thought-out and original way to go. Fast forward a couple of weeks and we saw the Zafira Tourer Concept turning up at the Geneva Motor Show as a future big brother for the Zafira and potential competition for the Ford S-Max.

New 2014 Mercedes C-Class interior revealed

Ahead of its debut at the Detroit Motor Show in January 2014, Mercedes-Benz has revealed details of the all-new C-Class interior. And if the photos and specification are anything to go by, the gap between the S-Class and the C-Class is about to get narrower. As is becoming increasingly common in the automotive world, strong influence has been drawn from smartphones and tablets, with Mercedes-Benz also leaning heavily on airline and aircraft references.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.