Polaris 4110194 Switch, Ignition on 2040-parts.com

Audi Insurance – cheaper than BMW or Mercedes

The Audi Range - cheaper to insure Every edge helps, and no one knows that better than Audi. They’ve become masters at finding value where other car makers didn’t even see an opportunity, much less explore it. And their marketing – although understated (on the whole) – is always bang on message and consistent.

2011 Michelin Challenge Bibendum

This year marked the 11th running of the Michelin Challenge Bibendum. For those not familiar with the concept, the Bibendum aims to tackle the prolific issues facing the modern motorist, namely CO2 emissions and fuel consumption. Billed as a forum, the five-day event aims to bring together a variety of sources, manufacturers and suppliers to debate on future mobility.

Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.