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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Chevrolet six-month global sales highest in a century

Chevrolet saw 2.35 million global sales in the first six months of 2011--its best first-half mark in 100 years. The automaker credits the success of new small-car models for much of the growth, namely the Cruze compact, the Spark minicar, the Aveo/Sonic small car and the Orlando MPV. Chevrolet sales increased 14 percent in the United States from the same half-year period in 2010, with 286,499 more units sold.

Audi to show rugged A4 allroad in Geneva

While Audi's A6 allroad quattro didn't resonate in North America and ultimately was discontinued after the 2005 model year, it did enjoy mild popularity in Europe and continues to be sold there. Now Audi plans to bolster the line with the addition of the A4 allroad quattro that's set to make its first public appearance at next month's Geneva motor show. Beginning with an A4 Avant, Audi improves its off-roading abilities by raising the ride height by 37 millimeters to 180 millimeters and widening the track in front and rear by 20 millimeters.