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Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

Lexus LF-Ch preview

Following on from a front three-quarter sketch released to the press last week, Lexus has given us a good view of its Premium Compact Concept from the rear - along with its proper name: LF-Ch. Equipped with Lexus's Hybrid Drive system, this BMW 1 Series rival will be able to run on both electric and gasoline when it goes on sale in 2010. The car's full volumes, raked-back windscreen and aggressive new variation on Lexus's corporate nose are visible from the sketch, while the new rear image confirms that the newcomer will combine the looks of a coupe with the practicality of four doors.

Rolls Royce Wraith Drophead Coupe confirmed for production.

The Rolls Royce Wraith (pictured) will get a Drophead sibling in 2016 It was always likely that Rolls Royce would take their ‘affordable’ model – the RR Ghost – and make a coupe version. What wasn’t really on the cards is that they would give it a more dramatic style – and a more driver-focused experience – and tag a name from the past on it to create a new Rolls Royce Wraith for the 21st century. But that’s exactly what they’ve done, and the Wraith does seem to be an effective tool for Rolls Royce to extend the appeal of their cars to a new, perhaps younger, demographic.