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New Jaguar Brand Promo video – David Gandy: Escapism

New Jaguar Brand Promo video: David Gandy: Escapism Somebody at Jaguar PR has a fondness for British model David Gandy, and they’ve turned his profile in to an ongoing promo for all things Jaguar in recent months. We had the good Mr Gandy (who hails from the home of Cars UK – Billericay) driving an XK120 earlier this year with Yasmin le Bon in the Mille Miglia, and this time Jaguar are aiming at the ladies with a brand promo video featuring David driving classic Jags but focusing in on the heritage and appeal of the new F-Type in the process. Jaguar introduced the film at the Goodwood Revival earlier this month, but now we get the full release of the film - David Gandy: Escapism – with David explaining his passion for cars – and in particular his passion for Jaguar cars – with the film including not just the new F-Type, but the inspiration for the F-Type – the Jaguar E-Type – and perhaps the most appealing, and rare, Jaguar of all – the Jaguar XK-SS.

Finalists announced in Car Design News-Opel/Vauxhall interactive competition exterior design phase

Car Design News is pleased to announce the finalists in the exterior design phase of the Car Design News – Opel/Vauxhall interactive design competition. Pierin Giacomo and Victor Uribe of IED school of design in Turin (who are finalists in the interior phase) are joined by Jadir E Minutti, from IAAD in Turin, Italy and Lina, from Creapole school in Paris, France. The approaches of the students to the exterior design phase differed greatly, and because of this the judges felt that four, rather than three, students merited being invited to Geneva where the winner of the exterior design phase will be announced, together with those for the interior phase which closed in December 2010.

Digital repreive for drivers as FM switch-off postponed

MILLIONS OF CAR OWNERS have been saved from missing out on listening to the radio in their cars as the Government has delayed switching off FM transmitters in favour of digital radio. The move comes as the Government admits that more needs to be done to convince radio users to switch to DAB digital radio instead of sticking with FM. Ed Vaizey, the communications minister, said: ‘We have to support digital radio, but we also respect people’s passion for radio and not being made to do something they don’t want to.’ At present, digital radio accounts for about a third (36.5%) of all radio listening, but take up has been lower among car drivers who are used to FM.