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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Kia Rio

Another car set to be unveiled at Geneva is the Kia Rio. Debuting alongside the Picanto, the Rio's new look brings it inline with the rest of the Kia family. The B segment car has grown in all directions and sports a longer wheelbase, whilst sitting around 15mm lower than the existing model.

New VW Tiguan R-Line arrives in the UK

Volkswagen UK has announced that the new Tiguan R-Line is now available in the UK priced from £28,020. The new Volkswagen Tiguan R-Line – a sportier cosmetic take on VW’s compact SUV come crossover – was actually revealed almost a year ago, but it’s take VW UK since then to get round to offering it in the UK. Still, better late than never.