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75% of BMW 2 Series Active Tourer buyers will be new to BMW

75% of BMW 2 Series Active Tourer buyers will be new to BMW The new BMW 2 Series Active Tourer – BMW’s front wheel drive small family mover – went on sale in the UK in May and looks set to take on the Mercedes B Class and bring new buyers to the BMW brand. BMW say they are expecting around three quarters of all buyers of the new 2 Series Active Tourer will be new to the brand, which is a big opportunity for BMW. BMW purists may bemoan the front wheel drive setup as a betrayal of all BMW stands for (although you will be able to get xDrive 4WD versions), but for BMW it’s a very pragmatic way to go.

Who's Where: Jason Castriota joins Stile Bertone

Contrary to what was previously disclosed, Car Design News has now confirmed that Jason Castriota, who left his position at Pininfarina on the eve of the Paris Motor Show in September, is set to become Design Director at Stile Bertone. He will start his new position on December 1. Castriota had initially intended to set up his own design consultancy before being approached by Bertone.

Audi explores new color and trim options

Audi, well known for creating some of the most desired automotive interiors in the business, is looking to push the boundaries of personalization and further increase the levels of quality of interior design in its vehicles. The first vehicle to benefit from this will be the new Q3, revealed at the Shanghai motor show in April. Its interior contains a new style of inlays made from larch wood and aluminum, a range of interior colors and an optional LED interior light package.