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Peugeot 2008 Crossover already selling well in UK – and half are White

More than half of UK sales of the new Peugeot 2008 (pictured) are white cars The Peugeot 2008 – the crossover/SUV take on the new 208 – arrived in production guise at the Geneva Motor Show in March and looked a properly credible effort from the beleaguered French car maker. In fact, when Peugeot announced prices for the 2008 and their UK target sales of 8,000 a year, we thought they were being conservative with their projections, especially as the 2008 starts at a very reasonable £13k. That soon proved to be right when Peugeot announced it was having to double production of the 2008 as sales were much stronger across Europe than they’d anticipated, and it seems the same is happening in the UK.

Porsche Rennsport IV rolls on at Laguna Seca

Heavy fog for the morning qualifying runs didn't seem to dampen the spirits of competitors nor the thousands of fans attending Rennsport IV at Mazda Raceway at Laguna Seca. Billed as the largest gathering of Porsche race cars and drivers, the day was filled with on-track action as well as a concours of historically significant Porsches from the past 40-plus years. Three classes of race cars competed on Saturday.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?