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Fashion designer John Varvatos continues Detroit theme in new Chrysler 300 ad

Continuing the "Imported from Detroit" campaign that launched with Eminem's epic Super Bowl ad, Chrysler has partnered with fashion designer and native Detroiter John Varvatos for the next installment in the star-studded series of commercials. With Iggy Pop playing in the background, the spot shows Varvatos driving a Chrysler 300 as the voiceover says that the Motor City's "perfect combination of rock and roll and heavy industry" made it the designer's muse. Chrysler also is running an ad with Detroit Lions defensive tackle Ndamukong Suh.

White House pushes automakers toward 54.5-mpg target by 2025

The White House is pushing automakers to agree by Wednesday to a corporate average fuel economy target of 54.5 mpg by 2025--a figure 1.7 mpg less than the 56.2 mpg standard it floated earlier this month. The easing of the White House plan stems from a concession to makers of light trucks and SUVs, and particularly larger vehicles in that segment, such as Ford's F-150, sources said. The latest White House proposal, the most definitive of any it has put forth, calls for a 5 percent annual mileage increase for cars from 2017-2025, said industry and congressional officials who asked not to be named because their discussions with the White House are confidential.

Government launches CO2 website

By Ben Pulman Motor Industry 03 August 2007 09:56 Just as CAR Online has launched its Green cars section so the government has stepped up its ‘Act on CO2’ campaign. Earlier this week, at the SMMT (Society of Motor Manufacturers and Traders Ltd) HQ in London, Transport Minister Jim Fitzpatrick unveiled the Department of Transport’s online ‘Best on CO2’ car rankings. The new website - www.dft.gov.uk/ActOnCO2 - lists all the cars on sale.