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Toyota GT86 Drift Sprint with Keiichi Tsuchiya

The Toyota GT86 gets another dose of ‘Cheap Fun’ PR with the Drift Sprint competition featuring Keiichi Tsuchiya. Keiichi Tsuchiya is the ‘Drift King’ with his Toyota AE86 sliding and squirming in balletic slides as he makes it dance in a way cars just don’t. So it makes sense to get Keiichi Tsuchiya in to the driving seat of the new Toyota GT86 to show that an affordable sports car from Toyota can be a whole bunch of fun in ways that more powerful cars just aren’t.

Nissan scales back on auto shows

Nissan said on Friday that it will not participate in some of the major auto shows in its new business year starting April 1, Reuters is reporting. The reason: to save money. This means no Nissan display at the show in Frankfurt in September and probably another absence in Detroit in January 2010.

Hyundai rules out separate premium brand

Hyundai Motor Co. has ruled out spinning off the Genesis or Equus nameplates to create an independent premium brand along the lines of Lexus or Infiniti, partly because of the enormous cost involved and possible image damage to sibling nameplates. "There are no plans for Hyundai to make a separate brand," Vice Chairman Shin Jong-Woon said in an interview Friday at the carmaker's headquarters in Seoul, South Korea.