Uline Marine/rv Ice Maker Door on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Audi R8 Spider (2007): first official pictures

By Tim Pollard First Official Pictures 27 July 2007 06:10 Audi R8 Spider: the lowdown Audi is lopping the top off its R8 supercar - and CAR Online has the exclusive proof. This official design sketch leaked from the company's Ingolstadt design studios shows exactly how the open-air R8 will look when it goes on sale in 2009. It follows our scoop on the Audi A1 yesterday, and we have more Audi news to come tomorrow.

Car Design News Awards: Nissan IDx and BMW i3 named best Concept and Production cars

The Nissan IDx and BMW i3 were the recipients of Car Design News' Car Designs of the Year Awards in Geneva last night. This year, for the first time, our Car Design of the Year Awards were voted for by a jury of 12 professional car designers, adding an extra layer of gravitas. Nissan's VP and chief creative officer Shiro Nakamura was at the Car Design Night event at Bypass in Geneva to accept the award.