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Ferrari 599XX raises €1.4 million in Ferrari earthquake auction

The auction by Ferrari to raise funds for victims of the earthquake in the Emilia Romagna region has raised €1.8 million. The Ferrari auction to raise money for victims of the earthquake in the Emilia Romagna region in Italy only kicked off two weeks ago, but has already ended with a total of over €1.8 million raised. The vast majority of the funds raised came from the sale of the Ferrari 599XX which sold to an American buyer for €1.4 million – almost a bargain.

Bernie Ecclestone wants Saab – Spyker make new bid

Bernie Ecclestone is behind the Genii bid for Saab I think if we tried really hard we could be doing at least one story a day on the saga that is the sale of Saab by GM. There’s no point re-hashing the history – if you read here regularly you’ll have had your fill of the story that’s more like a Soap Opera than a business deal, but if you want all the back stories just look under Saab. But now – at the 11th hour – we have two new bits to add to the story.

BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.