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Chevrolet and Disney develop virtual design experience

Chevrolet designers and Disney ‘Imagineers' will offer Walt Disney World Resort guests a glimpse inside a professional design studio. After 18 months of collaboration in the fields of industrial, automotive design to architecture and animation, visitors will be immersed in a multi-sensory virtual experience. The experience gives visitors the chance to create their own designs – cars, trucks or crossovers – with some help from Chevrolet designers before test driving it on virtual track surfaces that imitate the real performance tests.

College for Creative Studies Student Exhibition 2007

The College for Creative Studies (CCS) in Detroit, Michigan hosted their Annual Student Exhibition in May this year, showing the work of more than 3,500 students. The Transportation Design program - sponsored by Toyota, Nissan and Honda - showed off the work of junior and senior students, each working from individual project briefs set by the automakers. Toyota Motor Sales and the company's Calty Design Center challenged students to create a "bridge" vehicle to pull current Scion customers into the Toyota brand as they mature and experience lifestyle transitions.

Volkswagen creates driving style-linked music app

VOLKSWAGEN has created a new smartphone that improvises its own music based on how the car is being driven. Working with British electronic musicians Underworld, Volkswagen has built the experimental ‘Play the Road’ app to help celebrate the launch of the seventh generation Golf GTI. It works by connecting to the car and using its own in-built accelerometer to analyse speed, engine revs, steering, throttle and braking inputs and the urgency of each to create a unique, ever-changing music that ranges from serene background chillout vibes to fast-paced electronica.