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Civic hybrid tests Honda's new strategy

Despite being the first to sell an electric-gasoline car in the United States and making hybrid technology a centerpiece of its fuel economy push, Honda Motor Co. has yet to have a hybrid hit. But the redesigned Civic Hybrid, launched April 20, is the first test of whether Honda's new strategy of tapping lithium ion batteries and, later, two-motor systems can break the streak.

So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

Aston Martin adds glamour to Lord Mayor's Show

FAMOUS British brand Aston Martin brought some extra glamour to the capital at the weekend as the firm took part in the historic Lord Mayor's Show. A selection of its sports cars joined the three-and-a-half-mile-long cavalcade at the invitation of The Worshipful Company of Coachmakers and Coach Harness Makers of London, which selected Aston Martin to participate in its centenary year. The Aston Martins, which included a Vanquish Coupe dressed in the unmistakable Union Jack-inspired livery of the UK Government’s GREAT Britain campaign, made their way through the capital’s packed streets as an estimated half million spectators looked on.