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Hankook tire exec calls for global campaign to point out dangers of low tire pressure

Anyone driving a car today has certainly heard about the dangers of drinking and driving, and the use of a cell phone and texting while driving. Seung Hwa Suh, vice chairman and CEO of Hankook tires, is hoping more drivers will pay attention to the dangers of low tire pressure and driving. At The Tire Society's 29th Annual Meeting and Conference on Tire Science and Technology, Suh proposed that all tire manufacturers "jointly develop a global campaign for educating consumers about air pressure and the overwhelming benefits that we can all enjoy if we simply maintain proper inflation," he said.

Peugeot BB1 concept

Peugeot BB1 concept was one of the more interesting surprises of the 2009 Frankfurt motor show. Capable of accommodating four people in a package only 2.5 meters long, the all-electric BB1 concept seeks to reinvent the car in every respect: architecture, style, interior design, driveability and connectivity, bringing the environment very much to the fore. Conveying values of freedom and optimism, and even 'altruism', the BB1 concept offers the promise of a new driving experience, wrapped in an altogether fresh and intriguing package.

Wolfgang Bernhard will take key post at Mercedes-Benz

Wolfgang Bernhard will take a key role at Daimler AG's Mercedes-Benz Cars unit, the company said today. Bernhard will join Daimler's management board with responsibility for Mercedes-Benz Cars' production and procurement and for the Mercedes-Benz vans division, a statement said. Bernhard, 49, was Daimler CEO Dieter Zetsche's right-hand man at Chrysler before Daimler sold its former U.S.