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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

BMW's quirky new i3

The side view of the new BMW i3 electric vehicle takes some getting used to, with no two windows the same size or shape. The i3 is high-waisted through the front door and then there's a notch for a taller rear-passenger window and the rear-hinged rear door and a narrow, tapering window at the rear quarter. Yet when you look at the underlying structure -- made of carbon-fiber-reinforced plastic -- an innovative choice for a mass-produced car -- there's a giant side opening from front to rear.

Ford to unveil 'solar powered' hybrid car

FORD IS to unveil a solar-powered concept car capable of 100 miles per gallon that offers the same performance as a plug-in hybrid - but without the need for a plug. The C-MAX Solar Energi Concept car, which will be revealed at this month's International CES gadget show in Las Vegas, uses a petrol engine combined with a gizmo that acts like a magnifying glass to concentrate the sun's rays on the vehicle's roof-mounted solar panels. Ford says the vehicle's estimated combined mileage is 100 miles per gallon.