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Ford justifies its Vignale sub-brand (video)

The Ford Mondeo Vignale (pictured). Ford’s first Vignale-badged car Earlier this month, as the Frankfurt Motor Show approached, Ford revealed that it’s going back to a sales tactic they created in the 1970s – badge-engineering their cars with a coachbuilders name to create an upmarket sub-brand. Last time Ford played this game we had almost 30 years for the Ford Ghia, a range of Ford’s mainstream models that had all the toys as standard to try and create an appealing high-end option for buyers.

Chevrolet Cruze lands in the UK

GM is having its problems, as we’ve chronicled almost endlessly, but they are pushing ahead with the launch of their Focus-sized offering, the Chevrolet Cruse, around the world. So far it has been launched in the Far East and Australia, and now we’re getting it in the UK from the summer. But oddly, it’s not going to arrive in the US until next year.

Toyota Prius Plug-in Hybrid – details

The Toyota Prius Plug-in Hybrid will show at Frankfurt The principle difference between the standard Prius and this new plug-in version is – you’ll never guess – that it adds the ability to charge the Prius’ batteries through a domestic outlet. The Prius can be fully recharged in around 1.5 hours, and the new lithium-ion battery pack – which replaces the old nickel-metal hydride pack in the regular Prius – is more compact and of higher output. Toyota claim that the plug-in Prius can cover round 12.5 miles on a full charge in pure ‘Electric Mode’, which is around double that of the normal Prius.