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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

MotorExpo London 2009 – a quick look

Merceeds Benz E Class is just one of the exhibitors at London' MotorExpo 2009 So it looks like, with a few exceptions such as the Geneva Motor Show, we will have to make do with ‘Boutique’ style shows. But at least they’re usually free and you do get pretty good access to the cars. And this week sees MotorExpo open for business in London’s Canary Wharf, with a reasonably impressive range of manufacturers showing up to display their latest wares, and a smattering of UK debuts to boot.

Mercedes AMG changes leaders

There’s a changing of the guard at Mercedes AMG. Volker Morninweg is leaving to become head of the company’s van division on April 1. He’ll be replaced by Ola Kaellenius, who was most recently in charge of the Mercedes plant in Tuscaloosa, Ala.