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Toyota ME.WE Concept: It’s an egalitarian EV

Based on the electric running gear of the Toyota i-Road we saw at Geneva (but with a full set of wheels) Toyota and Massaud have created an urban vehicle that takes transport back to the basics; a 2CV for the 21st century, perhaps, or a grown up home-made kart seems to be where the ME.WE is at. The construction of the ME.WE comprises a tubular aluminium chassis and a pile of interchangeable polypropylene panels that can change the function of the ME.We from city car to convertible to pickup to 4×4 (thanks to electric motors on both axles) and is, by any definition, transport and not a car you’d have to make a statement. Inside is just as basic with a single dial for the instruments, flat surfaces made from bamboo (designers love a bit of bamboo), batteries for the electric motors under the floor and you have to store any luggage on the roof under a weatherproof cover.

Mansory Porsche Panamera Turbo. Pass the Sick Bag.

The Mansory Porsche Panamera Turbo Mansory has a habit of producing cars that polarize opinion. No, it’s actually worse than that. They produce cars which make it impossible to work out if they have any taste whatsoever.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.