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Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

AM DBS becomes the new Aston Martin Vanquish

The new Aston Martin DBS debuted at Villa D’Este as the Project AM310. But it’s going to be the new Aston Martin Vanquish when it arrives. It’s a problem we all face: What do we call our new offspring?

New Peugeot 301 introduces new Peugeot numbering

Peugeot 301 The new Peugeot 301 saloon is revealed ahead of a Paris 2012 debut, launching Peugeot’s new numbering for its models. It’s not a car we’ll be getting in the UK and Europe, but the new Peugeot 301 is important nonetheless as Peugeot expect it to be one of their biggest sellers. Coming in at 4440mm long – which is a bit bigger than a 308 but smaller than a 508 – the Peuegot 301 is a saloon car that’s being built in Spain and aimed at the car markets in Turkey, Eastern Europe, Russia, Ukraine, Greece, Middle East and Africa.