65 66 67 68 69 70 Cadillac Coupe & Sedan Deville Quarter Panel Script Emblem on 2040-parts.com

Ford creates ‘driver workload estimator’ to reduce driver distraction

Ford researchers have created a ‘driver workload estimator’ help reduce driver distraction by filtering infotainment and communication distractions. Researchers at Ford are working on a system that would use information submitted by the vehicle and the driver's body to prioritize what information can be displayed and at what time. With the ever-increasing demand for advanced infotainment systems, the chance of driver distraction has also risen as more displays and controls are integrated into the latest models.

2015 Lexus RC F gets aggressive

Two years ago, Lexus brought the very forward-looking LF-LC concept to the Detroit auto show. We've seen bits and pieces of it -- most notably, that statement-making spindle grille -- make it to production cars. But the 2015 Lexus RC F sport coupe, which is coming to Detroit this year, may come the closest to fulfilling the promise of the concept of anything we've seen so far.

Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.