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Frankfurt Motor Show 2009 Preview

The Frankfurt Motor Show 2009 runs from 17th -27th September to the public Many of the Japanese makers will be conspicuous by their absence, but that should be more than made up for by the launches from the big European makers. And of course the Koreans – in the guise of Hyundai and Kia – will do what they’re starting to do in the market place and fill the gap left by the Japanese. You can already check out all the stories in one place for The Frankfurt Motor Show 2009, but we thought we’d highlight a few of the cars we know are making an appearance, in case you’ve missed them in the last few weeks.

ECOVELOCITY PROVES TO BE A HIT

ECOVELOCITY, the UK’s first eco motoring festival held at Battersea Power Station last week, delivered the UK’s largest ever eco test drive event, with almost 7,000 consumer drives of electric, low and ultra low carbon vehicles on the bespoke test track. Visitors and their families fully embraced the ‘hands on’ opportunities the show offered. Over 1,500 visitors participated in the Honda Racing Bug Activity, while Get On - the campaign to encourage more people to ride motorcycles - introduced 350 visitors to the benefits of riding and took numerous bookings for the future.

New GM chairman Whitacre to be featured in TV ad campaign

General Motors Co. will launch a broad post-bankruptcy advertising campaign next week with an introductory TV spot featuring new Chairman Ed Whitacre, sources familiar with the plan said on Wednesday. The ad is expected to last 60 seconds and was created by the ad agency McCann-Erickson Worldwide.