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New Volvo C30 introduced +Video

Volvo has facelifted the C30 for 2010 and will launch it at Frankfurt The front of the new C30 sports sheet metal changes to the wings and bonnet and a bigger Volvo badge on the honeycomb grill, together with bigger air intake. These changes reflect those seen on the new Volvo C70 and are a reflection of design cues from the S60 Concept. The rear gets a tweak too, and you now get a colour-coded rear valence, which can be specified in a contrast colour if you wish.

Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

Volvo P1800 turns 50

Volvo's sporty little number - the P1800 For those of us old enough to think in black and white, the Volvo P1800 conjures up long-forgotten images of The Saint and Roger Moore. For those too young to remember, the Saint was Roger Moore’s television audition for James Bond, but the real star of the show was the Volvo P1800. Even in the early 1960s, Volvo was renowned for its solid, safe and respectable cars.