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BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai

BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.

College Exhibition: Pforzheim Design Forum 2006

The biennial Design Forum at Pforzheim Hochschule in Germany took place last week, with six international design schools joining together to present and discuss the latest work of their students. The Forum is held in conjunction with the annual summer degree show at Pforzheim where Diploma and Masters students presented their work. The Forum was chaired by Professor James Kelly who welcomed the tutors and their accompanying students to the event.

Ford Mustang Shelby GT500 certified at 662 hp?

When the Ferrari Enzo burst out of the Italian sunrise 10 years ago, its Tipo F140 12-cylinder boasted a spleen-rending 651 hp. Oh, the difference a decade makes. This year, you can pop down to your local Ford dealership, lay down cash roughly equivalent to what would buy you an execrable Lincoln MKS and roll out in a machine with 662 ponies bucking under the hood.