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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Honda readies its jet airplane -- for real this time

Honda would like to remind you that while journalists have spent the last few years fretting whether the Big H has "lost its way," the company has quietly launched, shelved, resurrected, and all but waited out its plan to dominate the business-jet skies, which we are to assume are less friendly than United's. The HA-420 HondaJet has been kicking around for more than 10 years now, but the very first production-ready plane just rolled off the assembly line in Greensboro, N.C., this week -- and, Honda promises, the $4.5 million business jet should be delivered in the second quarter of next year. Honda began taking orders for the jet in 2006, but the long recession squashed the market for private jets.

Lexus LFA: Orchestrated and Choreographed

We have video of a trio of Lexus LFA drifting and performing at an event in Japan to the strains of Elgar and Rossini. There are only 500 Lexus LFAs in existence, so seeing more than one at a time is quite a motoring spot. To see three together in one place is unusual, even more so when they’re performing a car ballet.