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Lexus partners with celebrity chefs

Lexus is looking to whip up some attention for its products by hiring a team of noted cooks. The Lexus Culinary Masters team, made up of six celebrity chefs, debuted at last weekend's Pebble Beach Food and Wine Festival in Monterey, Calif. Race-car driver Scott Pruett started off the weekend by taking a spin around the Laguna Seca racetrack in the Lexus LFA supercar with chefs Daniel Boulud and Michael Chiarello, "Each shares the same passion for perfecting their culinary craft as Lexus does with its luxury automobiles," Lexus vice president of marketing Dave Nordstrom said of the chefs involved.

Maybach Coupe – we warned you it was coming!

The Maybach Coupe Mercedes have really tried hard to get the world to love its Playstation on wheels dressed up in its finest woods and leathers and given the moniker of a long dead marque. But the wealthy of this world seem to have made it clear – the Maybach is a bit of a loser. It shouts too loud; it tries too hard and it costs too much.

Audi chairman to speak at CES

Audi chairman Rupert Stadler will be a keynote speaker on Jan. 6 at the 2011 Consumer Electronics Show (CES) in Las Vegas. The Consumers Electronics Association (CEA), host of the world’s largest tradeshow for consumer technology, will feature the Audi boss in a lineup along with Microsoft CEO Steve Ballmer, Verizon CEO Ivan Seidenberg and Samsung president Boo-Keun Yoo.