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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Renault-Nissan and Mitsubishi to join forces

MITSUBISHI and the existing Renault-Nissan alliance are set to work together on a series of new cars. Discussions aren’t finished but as part of the deal Mitsubishi will get hold of a Renault chassis large enough to use as a base a full-size saloon for the North American market. The firms will also further develop an electric version of a Japan-only ‘kei car’.

Volkswagen to buy Giorgetto Giugiaro’s Italdesign?

The Morris Ital - one of Morris Ital by Giorgetto Giugiaro's greatest (sort of) It’s probably a fair bet – or at least was and has been for some time – that Volkswagen would be in the frame to buy an motoring asset that comes on the market. Especially if that asset is in trouble and an iconic name can be grabbed for a song – or less. Which explains why the names of VW and Giugiaro’s Italdesign are being linked together as the Italian designer appears to seek a car maker to rescue it from the woes of being an independent in these rather troubled times.