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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Video: Making of the BMW 328 Hommage concept photo shoot

Depending on your perspective, the BMW 328 Hommage concept unveiled at the Concorso d’Eleganza Villa d’Este in Italy is either a breathtaking tribute to an automotive styling icon or a caricature of a dead beaver. No matter which side of the aisle you find yourself on, this video offering a behind-the-scenes look at the photo shoot packs plenty of allure. At just a minute and a half, it’s a great example of all that goes into our favorite kind of photography.

VW Scirocco & VW Passat CC get BlueMotion Technology

The VW Passat CC BlueMotion Technology - with added economy Volkswagen is busy rolling out its BlueMotion Technology models (as opposed to the ultimate eco version in the range, which is simply ‘BlueMotion’) across its range, yielding some pretty impressive CO2 and fuel savings in the process. Now it’s the turn of the VW Scirocco and VW Passat CC to get the BlueMotion Technology tweaking and fettling to yield the right numbers to keep the taxman at bay. And, just as they have with other VW BlueTechnology models, VW has managed to tease and cajole some pretty impressive numbers from both the Scirocco and Passat CC.