Bridgestone Motorcycle 350 Front Wheel Brake Panel on 2040-parts.com

Ford reveals four Focus ST concepts for SEMA

Ford revealed customized versions of the Focus ST on Monday for the upcoming SEMA show in November. The four new hatches add to the company's Dreamcase, a website that shows off what Ford will offer at the aftermarket show. The Focus ST by PM Lifestyle gets a Banks Power straight-shot water methanol injection system along with 19-inch wheels from Rotiform, GT Radial Champiro tires, Sparco seats and Schroth Racing five-point harness.

Lotus Elise Club Racer (2011) at 2011 Geneva motor show

The Lotus Elise Club Racer is the latest variation on the long-serving Elise, which will debut at the 2011 Geneva motor show. Disciples of the 'Lotus=lightweight' mantra will be pleased to know the Elise Club Racer does without the German tuner bling, additional luxury features or merchandising that have appeared during CEO Dany Bahar's bold reinvention of the Hethel sports car maker. The Elise Club Racer marks a return to old-school values for Lotus, with some 24kg of extraneous weight removed from the 15-year-old Elise; and added hardware tweaks to ensure the well-regarded roadster retains its performance edge.

Ford prototype seat measures your heart rate

Ford continues its foray into health and wellness with a car that can monitor the driver's heart activity. Research engineers in Germany have developed a prototype seat with six sensors that can monitor the heart's electric impulses through clothes and give an early warning as to whether a driver should seek medical attention because of irregularities. Drivers who have cardiovascular disease are 23 percent more likely to be involved in a car accident.