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Ford bets customers will pay premium prices for the Fiesta

Ford Motor Co. will charge more than $23,000 for a fully loaded Fiesta, a new car smaller than the Focus. Ford thinks consumers are ready to pay premium prices for small cars, which long have been dominated by budget shoppers.

Europe trailing on ESP safety

NOT ENOUGH new cars in Europe are being specified with an electronic stability programme (ESP) that is proved to be most important safety system in prevent collisions. Research by Frost and Sullivan has found Europe is lagging behind North America, where there is almost 100% success with fitting news cars with ESP. Despite ESP being included in the European New Car Assessment Programme since 2011, the study shows there has been only a minimal increase in the number of cars sold that have ESP.

2012 Mercedes S Class to spawn a convertible

The n2012 Mercedes S Class will lose its top It’s probably a sign of increasing decrepitude as it seems only five minutes since Mercedes launched the current S Class, but already we’re talking about the 2012 Mercedes S Class – and it’s only a year away. As has always been the case with a new S-Class we can look forward to a raft of new innovations when the new S Class launches late next year; clever stuff that will eventually filter down to the cars of lesser mortals as the technology matures and the cost falls. And that clever stuff will be packaged up in a big saloon car – the normal S-Class – an even bigger car – the LWB S-Class – and a huge two door coupe – the Mercedes CL, which is expected to be renamed the S-Class Coupe when the new S-Class launches.