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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Volvo S60 (2010 / 2011) details

Volvo has released much more detail on the 2010 S60 The new Volvo S60 has been on its way for a very long time. We had the concept S60 at the Detroit Motor Show at the start of 2009 and Volvo teased the 2010 S60 (as they would) at the end of 2008. But the reveal proper is closing in (Geneva Motor Show next month) so we now have a raft of information from Volvo and some new S60 photos.

China to boost electric cars with 30% Government EV fleet

The BYD E6 EV (pictured) will benefit from China’s push on EVs The UK government has just announced its commitment to use electric cars for its own vehicles in an effort to boost the take-up of EVs, but China is going even further. China has ordered government officials to start buying electric cars (that means BEVs, plug-in hybrids and hydrogen fuel cell cars) in a big way, with instructions that 30 per cent of government cars must fall in to the ‘New Energy’ category by 2017, and an even higher percentage going forward. The aim is to cut pollution, and China expects to have 5 million New Energy cars on the road by 2020 and it is urging it government agencies and some city governments to start buying New Energy vehicles from Chinese makers like BYD and SDAIC, but also instructing them to build more charging stations and supporting infrastructure.