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MINI Soho: MINI’s next ‘London’ Limited Edition
Mon, 01 Aug 2011MINI Soho, photographed in…Soho In case you’d forgotten, MINI decided earlier this year that all their Limited Edition would be named after London Boroughs, districts and landmarks. Hence the new Limited Edition MINI arrival gets the MINI Soho moniker. And actually – although MINI has in fact used the Soho moniker before (on the MINI Soho Clubman last year) - it’s a perfectly good name for the MINI, a car that still evokes the swinging sixties and all things London.
BMW i: New BMW Sub-brand starts with BMW i3 & BMW i8
Mon, 21 Feb 2011BMW i launches We knew the BMW sub-brand would get an “i”. Because an “i” is now and green and cool and everything that sells. We did think that BMW’s sub-brand would be i-Setta.
Exclusive: Pierre Castinel resigns from Head of Design role at Tata
Fri, 05 Mar 2010Tata's Head of Design, Pierre Castinel, has resigned from his post to accept a position at PSA, Car Design News has learned. Castinel was originally hired to develop the design direction and form a brand identity for Tata's full line of vehicles, including cars, pickups, SUVs, MPVs, trucks and buses, but things haven't been going well at the Indian automaker. According to insiders, Tata closed Castinel's design studio in the British midlands last year, forcing the UK-based team to move into the automaker's engineering center in Warwickshire.