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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Honda back in F1 as engine supplier to McLaren from 2015

We reported that Honda were looking likely to be heading back in to F1 as engine supplier to McLaren nearly two years ago, and this morning Honda has confirmed they have formed a joint project with McLaren to supply engines and energy recovery systems to McLaren from 2015 in a joint project with the McLaren team becoming McLaren Honda. The new F1 partnership revives a very successful period for McLaren when it last used Honda engines and Prost and Senna dominated F1 with Honda powered McLarens, and fits in nicely with Honda’s return to making supercars with the new Honda NSX. Formula One engines will drop to a 1.6 litre V6 in 2015 – with a turbo – and it will be very easy for parallels to be drawn with the V6 hybrid plant Honda are using on the new NSX, which is going to do its credibility no harm whatsoever.

Lincoln hires ex-Cadillac designer

Lincoln has hired ex-Cadillac designer Max Wolff to be its design director starting on Jan. 3. Wolff, 38, will oversee the look of Ford's luxury brand as it plans to launch seven new vehicles over the next four years, including its first C-segment small car.